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“Hollywood is not kind to actresses as they age,” Phil Contrino, vice president and chief analyst at. “Her name on the film raised awareness higher than it otherwise would have been.”įor Jolie, whose previous directing effort, 2011’s Bosnian War drama “In the Land of Blood and Honey,” sank without a trace, “Unbroken” has opened up fresh career avenues. “Angeline Jolie, along with Louis Zamperini, is the biggest star of the movie,” said Paul Dergarabedian, senior media analyst with Rentrak. After “Maleficent” became the third biggest film of the year on a global basis, “Unbroken’s” success helps solidify her status as one of the industry’s preeminent movie stars - something that had been questioned given her four-year absence from screens. That left Jolie to do the heavy lifting when it came to promoting the picture on “Today” and on the cover of magazines such as Variety. “The studio did an incredible marketing job telling the story of this hero.”īut “The Blind Side” had Sandra Bullock, while “Unbroken” is grounded by newcomer Jack O’Connell.
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“It’s an inspirational film that played to all the quadrants,” said Nikki Rocco, Universal’s distribution chief. The oft-repeated mantra in trailers and other promotional materials, “If you can take it, you can make it,” gave the film a quasi-religious, redemptive aura that made it seem seasonally appropriate. “Unbroken” debuted to $31.7 million over the weekend and has made $47.3 million since opening on Christmas, stunning box office prognosticators who had expected it to make $10 million less than it collected.
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“At this time of year stories about faith and how strong the human spirit is do huge numbers,” said Jeff Bock, an analyst with Exhibitor Relations.īock compares “Unbroken” to “The Blind Side,” which also drew crowds in the big cities and Middle America by emphasizing uplift. However, by emphasizing the inspirational elements of the incredible true story and director Angelina Jolie’s work behind the camera, the account of Louis Zamperini’s travails and ultimate triumph became one of the holiday’s biggest openers. On paper, “ Unbroken,” the story of a bombardier who survives a crash in the Pacific Ocean only to be tortured by his Japanese captors, doesn’t sound much like a Christmas movie.